Rich is the Executive Director of the Centre for Community Based Research in Waterloo, and an Adjunct Associate Professor at Renison University College at the University of Waterloo. He has been involved in over 130 community-based research and knowledge mobilization projects, with a focus on a range of issues including immigrants and refugees, community mental health, disabilities, family support, and faith and justice. Rich sees research as a tool for social innovation and change, to find new ways of bringing people who are on the edge of society to live within community as full and equal members.

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